Overview of Which50 Customer Communications Management

Understanding and engaging with your customer across their service journey is a challenge for marketers in highly regulated sectors like Utilities, Telecoms, and Financial Services. Beginning with marketing and acquisition and continuing to on-boarding, billing, servicing and customer retention, Which50 from CustomerMinds will help you execute exceptional customer journeys in digital form. This will decrease churn and increase internal efficiencies while lowering costs too.

Customer Communications Management (CCM) Platform | Which50

Helping you drive down costs while ramping up digital experience

The Which50 platform brings the complexities of customer journey management to life – throughout every phase of the customer lifecycle. For many reasons, building best-in-class digital journeys to improve your customer’s experience has never been more important.

  • Reason 1

    Today’s customer has is fully immersed in all things digital and expects to complete transactions and multi-channel service provider correspondence online. By prioritising digital touchpoints, you will engage customers on their terms, while also eliminating paper – which is great for the environment too.

  • Reason 2

    For your business, digital transformation must be more than just a buzz word. An impactful, detailed digital customer journey ensures you will lower operational costs associated with manual tasks while optimizing operations. Your marketing teams will also love working with the famously easy-to-use Which50 system.

  • Reason 3

    Highly regulated sectors demand very high levels of compliance and companies are expected to meet ever-changing regulatory standards. By using one specialist platform to manage customer communications, you will have the full picture on compliance at a glance, giving you real peace-of-mind that all standards are being met as required.

Multi-channel digital customer experiene platform | Which50 | CustomerMinds

Digital Communication Solutions

Click on each of the below segments to learn more on each stage of the customer lifecycle
Digital Communication Solutions

Acquisition & Onboarding

Optimise acquisition and customer onboarding across:

  • New Customer Sign-Up
  • New Product Sign-Up
  • Document Upload
  • Welcome Journeys

Billing & Payments

Sample journeys include:

  • Payment Journeys
  • Switch to eBilling
  • Deliver eBills
  • Direct Debit SignUp

Debt & Collections

  • Payment Journey
  • Promise to Pay
  • Payment Arrangement
  • I&E Assessment
  • NOSIA Letters

Customer Service

Which50 platform use cases include:

  • Bereavement
  • Complaints Management
  • Secure eDocuments
  • Regulatory Communications
  • Bulk Mail Digitisation

Retention & Growth

Drive customer retention through

  • Rewards
  • Surveys (e.g. CSAT)
  • Renewals
  • Upsell campaigns:

Managing customer journeys across many industries

Our flexible and agile digital customer experience solution is built to handle the day-to-day challenges you will face when it comes to designing and delivering scalable, digital customer journeys – across all sectors.

customer acquisition


The energy and utility sectors have never been more competitive. With green energy and eco-awareness driving customer behaviour, utility companies need to create stronger relationships than ever at every touchpoint on the digital customer journey.

customer acquisition


Heavy regulations and a wide range of products means consumers can feel confused by Financial services providers. Our platform can help companies maintain close connections with their customers in a competitive market.

customer acquisition


As connectivity options increase, bundling and single suppliers are very attractive to consumers. For providers of what are now essential services, an enhanced digital experience can build a long-term bond with customers.

Learn how CustomerMinds can help optimise your digital customer journeys