Which50 Platform

Powerful Digital Transformation Platform Driving Enhanced Customer Engagement

Which50 from CustomerMinds is a multi-channel SaaS communications platform specifically designed for companies in highly-regulated sectors like Financial Services, Telecoms, and Utilities. Our unique solution can simply plug and play into your existing business systems, allowing you orchestrate bespoke customer journeys through measurable digital touchpoints. This new level of customer engagement means a fully digital experience for your customers, while ensuring lower operational costs and increased internal efficiencies for you.

SaaS Customer Journey Orchestration & CX Optimisation | Which50

Intuitively Simple, Exceptionally Effective

Our proprietary cloud-based Software-as-a-Service (SaaS) platform Which50 helps your company to deliver a personalised customer experience across marketing, operational and customer service communications. Through segmentation and automation, your internal teams can drive an improved end-to-end customer experience which is scalable and measurable boosting customer lifetime value while providing a solid base for your customer retention strategy.

  • Reason 1

    Which50’s unique data integration structure supports our agile and streamlined approach to digital transformation. By wrapping around your core systems, our SaaS platform seamlessly connects with existing customer databases and legacy platforms.

  • Reason 2

    Compliant with, and tested to global standards, Which50 is a secure SaaS environment hosted in Microsoft Azure and is designed to meet all regulatory requirements.

  • Reason 3

    With a simple, intuitive ‘No Code’ interface, Which50 offers point-and-click web front-end capability. A built-in HTML designer ensures ease-of use allowing users of all levels to create and run campaigns with ease.

Which50 - digital CX communications platform

Communicate and Connect with your Customer Base

Our specialist SaaS customer communications platform, Which50 is designed to meet the needs of businesses in highly regulated sectors. This multi-channel solution provides a unified customer engagement platform for all internal teams, making iterative digital transformation possible without disrupting day-to-day operations. Key features across different digital touchpoints combine to deliver a transformed experience for customers and service providers alike.

Which50 - digital communications platform

Create Complete Customer Journeys

Which50 allows you design and deliver complete digital customer journeys, and helps maximise internal efficiencies as you do so. Building seamless digital journeys will increase consumer engagement and make internal management a whole lot easier. Our digital transformation solution can help you deliver a personalised customer experience by optimising marketing, operations and customer service communications.

Which50 - digital communications platform

Make Campaigns in Minutes

Which50 is agile, quick and easy to use. By combining marketing-asset storage and no code CMS, campaigns can be created and sent in minutes. Our agile, easily-integrated web based platform Which50 has a range of no-code content management features that work seamlessly together, to make campaign creation and execution easier than ever before.

Which50 - digital communications platform

Protect Your Customers With Best-in-class Security Features

Which50 has built-in features to address the ever-changing security environment for data management and technology systems. In an era of GDPR Compliance, FSQS, and ISO 27001, this focus on data security has never been more important. Best-practice data management will optimise compliance levels and reduce customer churn.

Which50 - digital communications platform

Measure the Success and Impact of Campaigns 

Through our cloud-based digital transformation solution Which50, we’ll help you create and deliver best-in-class customer experience reports and insights. Now more than ever, ROI is a key metric in assessing the success of your customer communications campaigns. Which50 can you give you visibility of campaigns in one view, across different channels and systems.

Helping deliver Digital Transformation solutions across many industries



Our flexible and agile digital transformation solution is built to handle the day-to-day challenges you will face with digital communications, no matter what your sector.

customer acquisition


The energy and utility sectors have never been more competitive. With green energy and eco-awareness driving customer behaviour, utility companies need to deliver environmentally friendly digital customer communications options if they hope to reduce customer churn.

customer acquisition


Cost to Serve is a key metric in many financial services, and by adopting a digital customer communication process, you’re reducing your cost to serve, saving money on a large scale, and doing your bit for the planet too.

customer acquisition


Customer expectation is that everything is now ‘on their phone’ – so receiving paper bills in the post seems outdated and ancient – help keep your brand relevant by offering a digital communications to your customer, while at the same time saving time and money.

Learn how CustomerMinds can help optimise your digital customer journeys