






Every organisation wastes up to 50% of their digital transformation investment – they just don’t know Which50™.

Every organisation wastes up to 50% of their digital transformation investment – they just don’t know Which50™.

Digital collaboration with customers is getting more complex and legacy platforms are not up to the job.

Digital collaboration with customers is getting more complex and legacy platforms are not up to the job.

CustomerMinds Which50™ platform enables organisations to connect, communicate and truly collaborate with their customers at all stages of the customer life cycle.

CustomerMinds Which50™ platform enables organisations to connect, communicate and truly collaborate with their customers at all stages of the customer life cycle.
Agile, Quick and Easy
CustomerMinds Which50™ platform makes complex customer collaboration possible in ways that other solutions cannot match – quicker, easier and at much lower cost







Which50 Works!
Agile, Quick & Easy – Which50 fills gaps other solutions can’t reach




The Problem
Digital Transformation is hard & gaps still exist

Digital collaboration with customers is getting more complex and legacy platforms are not up to the job.
Most businesses have started their digital transformation process with limited, simple communications solutions.
But few are fully digital – missing out on high value, complex customer engagement simply because existing solutions cannot deliver.
Engaging Customer Communications
Create digital journeys that engage your customers while saving your organisation substantial time and money.
Lower Your ‘Cost to Serve’ & Say Goodbye To Paper!
Easily convert letters to emails and deliver a better customer experience while being more environmentally friendly
Create Customer Journeys Quickly & Easily
Save substantial time and money using self-service tools to create and manage your digital journeys
Build Better Customer Relationships
Offer alternative methods for two-way communications to develop closer relationships with your customers


Collaborative Customer Communications
Drive customer engagement with our powerful but easy to use platform for digital customer journeys.
Seamless Integration, Segmentation & Automation
Our cloud-based platform (Which50) “wraps around” your core systems allowing you to automate digital journeys based on customer data and behaviours
Deliver Personalisation @ Scale
Quickly create personalised marketing journeys that connect with your customer base across multiple channels with no coding or large project teams required
Campaign Reporting & Analytics
Access the customer data and campaign performance reports you need to ensure your communication strategy is successful
Security and Compliance
We provide all the tools and reports necessary to streamline consent management and GDPR reporting
Maintain A Digital Audit Trail For Compliance Purposes
All activity by users and consumers is recorded in secure server databases with full audit and reporting capabilities
Transparently Collect & Manage Marketing Consent
Provide customers with a personalised profile centre to view consent statements, change/update their consent across channels & update their personal data
Tools To Streamline Subject Access Requests
Our dedicated portal enables your team to respond quickly to Subject Access Requests by handling data requests and extracts at the touch of a button

Who We Work With
“The integration with the bank’s core business systems was the key to this project’s success”
"CustomerMinds have enabled us to take a big step into modern contact strategies as we move into the digital generation. Using smart data concepts and behavioural trends we are now a step closer to our focus of contacting the right customer at the right time in the right way befitting of modern financial companies. CustomerMinds have been with us since the very start of this journey and we are looking forward to the future with them."
"Our campaigns through CustomerMinds delivered fantastic ROI. The CustomerMinds team were also exceptional at guiding us through the set-up and delivery on what is a very easy-to-use platform. CustomerMinds is now a regular on our media schedule."



Results, Quick & Easy
Get inspired by some of our Customer Success Stories and learn from their results.
We are helping large organisations save millions in costs while driving customer engagement by delivering a personalised customer experience within twelve weeks. Find out how our clients achieve this by downloading our case study today!
Find the Gaps
See why customers love us! Get in touch to see just how Which50 is massively saving businesses time and money while improving customer experience, and increasing customer engagement.