Create and Transform Digital Journeys

Consumers today demand seamless digital experiences, while service providers need to optimize customer communications through digital channels. At CustomerMinds, our unique web-based digital communications platform Which50 allows you do both and a whole lot more. Your customers get a fully digitised experience at every stage of their journey, and your company lowers costs, increases internal efficiencies and enhances compliance – and all from one platform.

digital communications platform
See why these great companies trust CustomerMinds

A Digital Communications Platform with Purpose

Our cloud-based platform offers a range of features and functionality designed to make digital customer communications easier and more efficient than ever before. Seamless integration combined with ease-of-use and agility to deliver a solution specifically-built to handle the customer communications challenges faced by companies in highly regulated sectors.

  • Customer Retention
  • Customer Retention
  • customer communications platform

Lower Costs and Optimise Customer Experiences

You can now deploy one singular platform to transform digital customer communications. Which50 can help you drive down operational costs while at the same time, optimising the everyday digital experience for your customers.

  • Reason 1

    Which50 allows you minimize operational costs by eliminating postal deliveries where possible. And with no manual processes involved, you’ll save time and resources too – and streamline internal operations.

  • Reason 2

    Today’s consumers are digital natives or have been using technology for many years in their daily life. By reducing the volume of paper sent to them, they’ll be a whole lot happier with you as a service provider. And no more paper means a commitment to the environment too.

  • Reason 3

    In an era of GDPR and data privacy, compliance and regulatory standards have never been higher for companies in consumer-facing sectors. Which50 gives you full visibility over all your communication compliance requirements.

digital Communications platform

Connect with Customers

Our unique customer communications platform is designed to meet the needs of businesses in highly regulated sectors like Financial Services, Telecoms, and Utilities. With specific functionality for two-way communication built-in, Which50 can help you easily connect and engage through a range of digital paths.

customer communications platform


From customer on-boarding to regulatory communications and more, you can communicate directly with your customers through the Which50 platform. Customisable ‘No-Code’ templates and point-and-click segmentation capability ensures campaigns can be prepared and despatched with ease.

customer communications platform


Getting customers to submit details and provide information or feedback is much easier in digital formats. With Which50, you can create smart, dynamic web forms and prompt your customers to complete them with speed and agility.

customer communications platform


Whether it’s direct debit mandates, invoices, or other important documents, you can also handle these through Which50. Our platform can help you send and receive these digital documents through a highly secure two-way process.

customer communications platform


Which50 can help you connect with your target audience through flexible and short formats like SMS and WhatsApp. And this is important for both short timely messages to customers and for passcodes to access secure sites or documents.

Innovative Client Interface

One intuitive interface gives you access to all the insights you need when it comes to digital customer communications and campaigns. You can access our ‘No-Code’ build-and-design tool based on ‘What you see, is what you get principles’. Segmentation is also easy to apply, while Reporting and Analytics functionality deliver a new level of visibility on all aspects of your digital customer communications.

customer communications platform

How CustomerMinds can help your business

Proven Track Record

At CustomerMinds, we have worked with a range of blue-chip, international brands in key industries for many years, delivering advice and expertise on digital transformation strategies.

Industry Experience

The insight we have gained from our work in highly regulated sectors like Financial Services, Telecoms and Utilities has allowed us to develop the first customer communications tool designed specifically for companies in these highly regulated sectors.

Reduce Cost to Serve

Customer administration can be both costly and time-consuming. By changing to a digital-first approach, and eliminating postal costs and other resource-heavy tasks, Which50 allows you to reduce that all-important cost-to-serve ratio.

Minimise Churn

Today’s consumers expect you to communicate and engage with them on their terms. By prioritising digital channels in all customer communications, you will be delivering the service experience that’s required in the digital era.

Learn how CustomerMinds can help optimise your digital customer journeys