{"id":69,"date":"2022-05-13T07:47:39","date_gmt":"2022-05-13T07:47:39","guid":{"rendered":"https:\/\/customerminds.com\/?post_type=case_study&#038;p=69"},"modified":"2023-11-27T17:12:05","modified_gmt":"2023-11-27T17:12:05","slug":"bank-of-ireland-replaces-paper-with-digital-customer-journeys","status":"publish","type":"case_study","link":"https:\/\/customerminds.com\/case-studies\/bank-of-ireland-replaces-paper-with-digital-customer-journeys\/","title":{"rendered":"Replace Paper with Digital Customer Journeys"},"content":{"rendered":"\n<h3 class=\"wp-block-heading\">Utilising Omni-Channel Journeys To Increase Customer Engagement\u200b<\/h3>\n\n\n\n<p>Bank of Ireland is a banking &amp; insurance group established in 1783 by Royal Charter and headquartered in the Republic of Ireland. Authorised and regulated by the Central Bank of Ireland, Bank of Ireland is a relationship-driven retail and commercial bank with a diversified portfolio.<\/p>\n\n\n\n<p>Bank of Ireland required a system which would allow them to encourage engagement amongst new and existing customers. With CustomerMinds, Bank of Ireland has been able to target specific segments of their customer base with multi-channel marketing campaigns.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full is-resized\"><a href=\"https:\/\/boimedia.which50.com\/lp\/e\/3598?test=true&amp;slinks=true\" target=\"_blank\" rel=\"noreferrer noopener\"><img loading=\"lazy\" decoding=\"async\" width=\"477\" height=\"582\" src=\"https:\/\/customerminds.com\/wp-content\/uploads\/2022\/05\/BOI-Home-1.png\" alt=\"\" class=\"wp-image-1208\" style=\"width:669px;height:816px\" srcset=\"https:\/\/customerminds.com\/wp-content\/uploads\/2022\/05\/BOI-Home-1.png 477w, https:\/\/customerminds.com\/wp-content\/uploads\/2022\/05\/BOI-Home-1-246x300.png 246w\" sizes=\"(max-width: 477px) 100vw, 477px\" \/><\/a><figcaption class=\"wp-element-caption\"><a href=\"https:\/\/boimedia.which50.com\/lp\/e\/3598?test=true&amp;slinks=true\">Click to see sample email<\/a><\/figcaption><\/figure>\n\n\n\n<h3 class=\"wp-block-heading has-text-align-left\">Business Challenge<\/h3>\n\n\n\n<p>Bank of Ireland came to CustomerMinds with these key business challenges:<\/p>\n\n\n\n<ul>\n<li>Cultivating &amp; sustaining relationships with customers.<\/li>\n\n\n\n<li>Targeting customers in an appropriate and timely manner to maximise customer engagement.<\/li>\n\n\n\n<li>Integrating digital and offline marketing channels.<\/li>\n\n\n\n<li>Establishing email as a primary communication channel.<\/li>\n\n\n\n<li>Maintaining optimum levels of compliance, data privacy and IT security in keeping with current banking policies.<\/li>\n\n\n\n<li>Adhering to correct data usage principles.<\/li>\n\n\n\n<li>Ensuring the bank\u2019s contact strategy is followed rigorously.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">The Solution<\/h3>\n\n\n\n<p>In addressing the business challenges, Bank of Ireland required a system which would allow them to both attract prospective customers and encourage engagement amongst their existing client base.<\/p>\n\n\n\n<p>Using the <a href=\"https:\/\/customerminds.com\/which50-platform\/\" data-type=\"link\" data-id=\"https:\/\/customerminds.com\/which50-platform\/\">Which50 platform<\/a> from CustomerMinds solution, Bank of Ireland have been able to target specific segments of this client base with multi-channel marketing campaigns. They have focused on integrating all of their offline advertising campaigns with corresponding digital communications.<\/p>\n\n\n\n<p>Data is gathered throughout a campaign\u2019s lifetime and used in future targeting, segmentation and personalisation.<\/p>\n\n\n\n<p>Analytics are provided to the bank after each campaign which allows them to learn from and develop better communications for its customers going forward. The gleaning of this data can also inform decisions made across the group.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><\/h3>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full is-resized is-style-default\"><a href=\"https:\/\/boimedia.which50.com\/lp\/e\/3897?test=true&amp;slinks=true\" target=\"_blank\" rel=\"noreferrer noopener\"><img loading=\"lazy\" decoding=\"async\" width=\"473\" height=\"451\" src=\"https:\/\/customerminds.com\/wp-content\/uploads\/2022\/08\/BOI-Biz-loan.png\" alt=\"Build emails with easy-to-use content management system | Which50\" class=\"wp-image-1210\" style=\"width:616px;height:587px\" srcset=\"https:\/\/customerminds.com\/wp-content\/uploads\/2022\/08\/BOI-Biz-loan.png 473w, https:\/\/customerminds.com\/wp-content\/uploads\/2022\/08\/BOI-Biz-loan-300x286.png 300w\" sizes=\"(max-width: 473px) 100vw, 473px\" \/><\/a><figcaption class=\"wp-element-caption\"><strong>In-house team can easily design emails to fit with corporate brand<\/strong><\/figcaption><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">The Results<\/h3>\n\n\n\n<ol>\n<li>The use of <a href=\"https:\/\/customerminds.com\/\">multi-channel customer communications<\/a> increased customer engagement.<\/li>\n\n\n\n<li>The drive to make Email the primary communication channel was instrumental in the delivery of the bank\u2019s digital contact strategy.<\/li>\n\n\n\n<li>Proper &amp; appropriate data usage has facilitated segmentation, targeting and personalisation of communications, resulting in high response rates.<\/li>\n\n\n\n<li>Timely, targeted campaigns have seen more positive reactions from customers.<\/li>\n\n\n\n<li>Secure data capture via webforms and recording of preferences and consent has ensured compliance with all data and banking regulations.<\/li>\n<\/ol>\n\n\n\n<p>If you would like to learn more about how the <a href=\"https:\/\/customerminds.com\/\" data-type=\"link\" data-id=\"https:\/\/customerminds.com\/\">Which50 customer experience platform<\/a> can be deployed to automate and <a href=\"https:\/\/customerminds.com\/features\/digital-customer-journey\/\">improve your customer journeys<\/a>, please reach out to us below and we will get back to you as soon as we can. <\/p>\n\n\n\n<div style=\"height:64px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<section class=\"ct2\" data-block-name=\"cta-block-two\">\n\t<div class=\"ct2-inner\">\n\t\t<iframe loading=\"lazy\" class=\"hide-desktop\" src=\"https:\/\/app.which50.com\/lp\/13469?src=digital-journeys-cs\" width=\"100%\" height=\"420\" frameborder=\"0\" scrolling=\"no\"> <p>Your browser does not support iframes.<\/p><\/iframe>\n\t\t<iframe loading=\"lazy\" class=\"hide-mobile\" src=\"https:\/\/app.which50.com\/lp\/13469?src=digital-journeys-cs\" width=\"100%\" height=\"130\" frameborder=\"0\" scrolling=\"no\"> <p>Your browser does not support iframes.<\/p><\/iframe>\n\t<\/div>\n<\/section>\n","protected":false},"featured_media":2563,"parent":0,"template":"","meta":{"_seopress_robots_primary_cat":"","_seopress_titles_title":"Bank of Ireland Replaces Paper | Customer Journey in Digital Banking","_seopress_titles_desc":"Bank of Ireland required a system which would allow them to encourage engagement amongst new and existing customers. Read about how Which50 targeted specific segments of their client base with multi-channel marketing campaigns.","_seopress_robots_index":"","inline_featured_image":false},"acf":[],"_links":{"self":[{"href":"https:\/\/customerminds.com\/wp-json\/wp\/v2\/case_study\/69"}],"collection":[{"href":"https:\/\/customerminds.com\/wp-json\/wp\/v2\/case_study"}],"about":[{"href":"https:\/\/customerminds.com\/wp-json\/wp\/v2\/types\/case_study"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/customerminds.com\/wp-json\/wp\/v2\/media\/2563"}],"wp:attachment":[{"href":"https:\/\/customerminds.com\/wp-json\/wp\/v2\/media?parent=69"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}