{"id":64,"date":"2022-05-13T07:44:35","date_gmt":"2022-05-13T07:44:35","guid":{"rendered":"https:\/\/customerminds.com\/?post_type=case_study&#038;p=64"},"modified":"2023-11-27T17:14:52","modified_gmt":"2023-11-27T17:14:52","slug":"digital-journeys-for-rewards-programmes","status":"publish","type":"case_study","link":"https:\/\/customerminds.com\/case-studies\/digital-journeys-for-rewards-programmes\/","title":{"rendered":"Digital Journeys for Rewards Programmes"},"content":{"rendered":"\n<h3 class=\"wp-block-heading\">Engage customers with unmissable rewards through partnerships\u200b<\/h3>\n\n\n\n<p>Bord G\u00e1is Energy (BGE) is a utility company that supplies gas and electricity and boiler services to over 750,000 domestic customers in the Republic of Ireland. Since mid-2014, Bord G\u00e1is Energy has been part of the British Centrica plc Group.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"637\" height=\"315\" src=\"https:\/\/customerminds.com\/wp-content\/uploads\/2022\/05\/Case-Study-BGE-hero.png\" alt=\"\" class=\"wp-image-946\" srcset=\"https:\/\/customerminds.com\/wp-content\/uploads\/2022\/05\/Case-Study-BGE-hero.png 637w, https:\/\/customerminds.com\/wp-content\/uploads\/2022\/05\/Case-Study-BGE-hero-300x148.png 300w\" sizes=\"(max-width: 637px) 100vw, 637px\" \/><figcaption class=\"wp-element-caption\"><a href=\"https:\/\/app.which50.com\/lp\/e\/57728?test=true\">Click to see Sample Email<\/a><\/figcaption><\/figure>\n\n\n\n<h3 class=\"wp-block-heading has-text-align-left\">Business Challenge<\/h3>\n\n\n\n<p>BGE wanted to manage and execute a <a href=\"https:\/\/customerminds.com\/\" data-type=\"link\" data-id=\"https:\/\/customerminds.com\/\">digital customer communication<\/a> campaign to support its rewards program that leveraged key partnerships &amp; sponsorships to benefit sales, brand awareness and customer engagement. In particular the business was looking to keep its customers informed on a weekly basis of special offers that were available exclusively to BGE customers via its partnerships with Tesco, Zurich Insurance and the Bord G\u00e1is Energy Theatre.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">The Solution<\/h3>\n\n\n\n<p>A personalised email offering customer discounts and special offers based on the individual&#8217;s interests are sent at a weekly interval to drive engagement and build customer loyalty.<\/p>\n\n\n\n<ul>\n<li>Customers are offered a choice of which emails they wish to receive, i.e. be updated about sporting events, comedy events, cultural events etc.<\/li>\n\n\n\n<li>Our easy-to-use HTML designer allows for the email template to be quickly updated with our client\u2019s latest offers each week.<\/li>\n\n\n\n<li>A secure data transfer protocol allows our client to update customer data from their core system seamlessly.<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"629\" height=\"591\" src=\"https:\/\/customerminds.com\/wp-content\/uploads\/2022\/07\/Case-Study-BGE-Body.png\" alt=\"\" class=\"wp-image-947\" srcset=\"https:\/\/customerminds.com\/wp-content\/uploads\/2022\/07\/Case-Study-BGE-Body.png 629w, https:\/\/customerminds.com\/wp-content\/uploads\/2022\/07\/Case-Study-BGE-Body-300x282.png 300w\" sizes=\"(max-width: 629px) 100vw, 629px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">The Results<\/h3>\n\n\n\n<ol>\n<li>150k Emails sent each week.<\/li>\n\n\n\n<li>Over 30% open rate and 5% CTR.<\/li>\n\n\n\n<li>Tracking conversion to ticket sales helped measure and maximize partnership ROI.<\/li>\n\n\n\n<li>Delivering content that aligns with customer interest helps drive customer loyalty and retention.<\/li>\n<\/ol>\n\n\n\n<p>If you would like to learn more about how we can help you gain operational efficiencies through <a href=\"https:\/\/customerminds.com\/features\/digital-customer-journey\/\">customer journey management solutions<\/a> including <a href=\"https:\/\/customerminds.com\/credit-unions\/\">automating marketing for credit unions<\/a>, banks, utilities and the telco sector please reach out to us below and we will get back to you as soon as we can. <\/p>\n\n\n\n<div style=\"height:64px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<section class=\"ct2\" data-block-name=\"cta-block-two\">\n\t<div class=\"ct2-inner\">\n\t\t<iframe loading=\"lazy\" class=\"hide-desktop\" src=\"https:\/\/app.which50.com\/lp\/13469?src=rewards-programmes-cs\" width=\"100%\" height=\"420\" frameborder=\"0\" scrolling=\"no\"> <p>Your browser does not support iframes.<\/p><\/iframe>\n\t\t<iframe loading=\"lazy\" class=\"hide-mobile\" src=\"https:\/\/app.which50.com\/lp\/13469?src=rewards-programmes-cs\" width=\"100%\" height=\"130\" frameborder=\"0\" scrolling=\"no\"> <p>Your browser does not support iframes.<\/p><\/iframe>\n\t<\/div>\n<\/section>\n","protected":false},"featured_media":946,"parent":0,"template":"","meta":{"_seopress_robots_primary_cat":"","_seopress_titles_title":"Bord G\u00e1is - Digital Customer Journeys | Utilities Case Study","_seopress_titles_desc":"Bord G\u00e1is Energy wanted to manage and execute a digital communication campaign to support its rewards program - read here how CustomerMinds personalised email campaign fit the bill.","_seopress_robots_index":"","inline_featured_image":false},"acf":[],"_links":{"self":[{"href":"https:\/\/customerminds.com\/wp-json\/wp\/v2\/case_study\/64"}],"collection":[{"href":"https:\/\/customerminds.com\/wp-json\/wp\/v2\/case_study"}],"about":[{"href":"https:\/\/customerminds.com\/wp-json\/wp\/v2\/types\/case_study"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/customerminds.com\/wp-json\/wp\/v2\/media\/946"}],"wp:attachment":[{"href":"https:\/\/customerminds.com\/wp-json\/wp\/v2\/media?parent=64"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}