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Core Credit Union
Collecting Marketing Consent Post-GDPR
Since the introduction of GDPR, consent is crucial to digital and direct marketing, as the Data Controller and processor both must adhere to strict data protection standards.
Non-compliance with GDPR results in marketing activities screeching to a halt, potential fines and repetitional damage for Credit Unions.
In this case study you will find out how Core Credit Union are driving targeted marketing activities post-GDPR by collecting and storing marketing consent in a compliant manner.