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Top Oil

Utilising Targeted Digital Journeys To Increase Customer Leads

Top Oil is one of Ireland’s largest fuel importers & distributors with a trading history dating back over 200 years. Top Oil operates a nationwide network of fuel depots, authorised distributors and over 150 retail sites. They deliver competitive home heating oil, marked gas oil, unleaded petrol and diesel across the island of Ireland.

CustomerMinds worked with Top Oil to develop a strategy of utilising email, interactive SMS, the web and social media to collect essential data from both new and existing customers.

“Our campaigns through CustomerMinds delivered fantastic ROI. The CustomerMinds team were also exceptional at guiding us through the set-up and delivery on what is a very easy-to-use platform. CustomerMinds is now a regular on our media schedule.”

says Niamh Killeen, Marketing Manager at Top Oil.

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