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Bank of Ireland

Utilising Omni-Channel Journeys To Increase Engagement​

Bank of Ireland is a banking & insurance group established in 1783 by RoyalCharter and headquartered in the Republic of Ireland. Authorised and regulated by the Central Bank of Ireland, Bank of Ireland is a relationship-driven retail and commercial bank with a diversified portfolio.

Bank of Ireland required a system which would allow them to encourage engagement amongst new and existing customers. With CustomerMinds, Bank of Ireland has been able to target specific segments of their customer base with multi-channel marketing campaigns.

“CustomerMinds have enabled us to take a big step into modern contact strategies as we move into the digital generation. Using smart data concepts and behavioural trends we are now a step closer to our focus of contacting the right customer at the right time in the right way befitting of modern financial companies. CustomerMinds have been with us since the very start of this journey and we are looking forward to the future with them.”

says Carl Kane, Digital Marketing Manager at Bank of Ireland.

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