Get SMART About Customer Journeys
Delivering seamless, personalised customer experiences is crucial for businesses in a world saturated by digital communications. CustomerMinds’ Which50 platform offers a comprehensive solution for creating SMART customer journeys that are Secure, Measurable, Automated, Responsive and Targeted. Built with regulated sectors in mind, Which50 integrates with core business systems, simultaneously reducing data risk and operational overheads through clever automation.
Why choose Which50 for your customer journeys?
SMART Customer Journeys leverage multiple data sources and dynamic content to deliver scalable, hyperpersonalised communications solutions to positively impact the customer experience while reducing costs.
Secure
Security and privacy are paramount when handling customer communications. Which50 ensures the protection of customer data through compliance with standards such as ISO 27001 and GDPR. The platform includes tools for consent management and data retention, providing businesses with the confidence that their data is secure and compliant with regulations.
Measurable
Which50 enables businesses to track the effectiveness of their customer engagement efforts through automated analytics and reporting tools. By measuring response rates and conversions, businesses can gain insights into customer behaviours and refine their strategies for more effective engagement. Automated follow-up messages help re-engage customers, ensuring that important communications are not overlooked.
Automated
The Which50 platform features a no-code setup, allowing businesses to automate customer communication journeys effortlessly. Users can set up triggers and rules to deliver personalised, multi-channel journeys without any coding knowledge. This automation saves time and resources while ensuring consistent and targeted engagement across channels.
Responsive
With powerful dynamic content features, Which50 offers a no-code HTML designer tailored for mobile-specific design. This ensures that automated communications are optimised for readability and engagement on any device, providing a seamless experience for customers regardless of how they access their messages.
Targeted
Which50 goes beyond static content by offering dynamic personalisation capabilities. This allows businesses to tailor messages based on customer preferences, demographics or past behaviours. For example, banks can use data-driven personalisation to offer home loan options to customers before they start looking, enhancing the relevance and impact of their communications.
SMART Journeys for Regulated Sectors
Data security is paramount for our customers in highly regulated sectors around the globe. CustomerMinds is ISO27001 and Cyber Essentials certified, making the Which50 platform a standout solution across different industries.
Utilities
A wide array of multi-channel customer journeys can be catered for including onboarding journeys, billing and payment reminders, service notifications and usage reports.
Finance
From account statements and mortgage or loan journeys through to regulatory notices, customer journeys for credit unions, mutuals and building societies are easier with Which50.
Telecommunications
Service upgrades, billing and usage alerts and changes to terms & conditions and customer feedback are just some of the journeys handled by telcos on the Which50 platform.