Seamless Integration of Digital & Print Communications
Customer communications play a critical role in digital transformation processes for service providers in regulated industries. While embracing a digital-first approach leads to significant efficiency gains, many customers still prefer receiving communications through postal mail. This presents a unique personalisation challenge, as organisations must balance digital and traditional communication preferences.
CustomerMinds offers a targeted solution: the Digital-to-Print Waterfall. This innovative approach enables a single, automated flow of communication that cascades seamlessly from digital channels to traditional print and post methods.
Why Choose This Hybrid Digital to Print Solution?
CustomerMinds hybrid solution drastically reduces costs, alleviates operational bottlenecks and enhances the customer experience. Transitioning from traditional postal campaigns can be an operational headache but CustomerMinds provides automated stepping stones to make the move iteratively, without impacting negatively on the customer experience.
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Reason 1
A unified data set forms the basis for all customer communications across digital and print with conditional logic iteratively reducing postal communications across every campaign. Streamlining data sets reduces data risk and drives operational efficiency.
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Reason 2
Digital communications are significantly more cost-effective than postal campaigns. As more customers transition to digital, cost savings increase making Which50 a progressively valuable investment.
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Reason 3
The Which50 platform tracks delivery success and customer responses while personalised QR codes in physical mails steer customers to digital-first communications, thereby constantly reducing the reliance on postal mail.
Digital to Print Waterfall Steps Explained
Integrate print communication campaigns into a single easy-to-use digital platform to maximise operational efficiency and reduce costs.
Our agile, easily-integrated customer experience platform Which50 is designed to strategically develop digital customer journey mapping to help you deliver a personalised customer experience across marketing, operational and customer service communications.
Step 1: Data Input
Customer data is collected from various sources including core business systems or CRM and integrated into Which50, our unified customer journey management platform.
Step 2: Content Generation
Using the no-code content management system, personalised and branded digital and print templates are created based on the collected data.
Step 3: Digital-First Delivery
Communications are initially sent through via email, reducing immediate paper use and carbon footprint while accelerating delivery to the customer.
Step 4: Automated Follow-up
This optional step allows for a follow-up reminder via email, SMS or WhatsApp to nudge the user to fulfil an action.
Step 5: Send Print Campaigns
Print campaigns are sent where digital contact details are missing or incomplete, including optional personalised QR Codes prompting customers to opt-in to future digital-first campaigns.
Click the image below and download our eBook to discover how our simple, 6-step, digital-to-print waterfall allows
you to easily manage your digital transformation at a pace that suits your business.
Many Sectors – One Solution
The digital-to-print waterfall is a customer-led solution designed specifically for the challenges of regulated sectors which simplifies the design and delivery of excellent customer experiences across multiple channels.
Utilities
Across various customer journey scenarios including monthly billing and energy usage reports, utilities companies can use Which50 to seamlessly migrate consumers to a digital-first communications experience.
Finance
Regulatory notices such as AGM notifications can be comprehensively managed in a single communications pipeline with a complete audit trail of delivery across the member or customer base.
Telecommunications
Enhance the customer experience by providing a seamless experience across multiple channels, thereby reducing customer churn and operational costs at the same time.