CustomerMinds and Wellington IT Forge Strategic Partnership to Revolutionise Member Engagement

CustomerMinds proudly announces a pivotal strategic partnership with Wellington IT, aimed at transforming digital capabilities for Credit Unions. This collaboration centres on a seamless, two-way integration between CustomerMinds’ no-code platform, Which50, and Wellington IT’s SCION banking system. Together, the companies will enhance operational efficiencies, reduce costs, and elevate the member experience for Credit Unions.

With over 40 years of dedicated service to the Credit Union industry, Wellington IT has established itself as a trusted partner in helping Credit Unions achieve their strategic goals. Their secure core system, SCION, powers thousands of personalised automations that allow Credit Union staff to focus on their most important priority — their members. Through SCION, Credit Unions can access end-to-end digital loan applications, online banking, and a mobile app, all designed to offer members unparalleled convenience and ease.

By integrating Which50 and SCION, this partnership enables Credit Unions to deliver a fully digital experience to their members, while streamlining operations and reducing costs for marketing and member servicing teams. A key feature of the integration is the automated daily data extraction from SCION, ensuring that the Which50 platform remains updated with essential member data. This automated process, monitored by Wellington IT Shared Services, eliminates the need for manual intervention, allowing Credit Unions to focus on serving their members.

Additionally, the integration supports comprehensive end-to-end member consent management, including real-time updates to SCION via API, ensuring that Credit Unions maintain accurate and up-to-date records.

Key Features of Which50:

• Pre-built digital journeys and templates tailored specifically for Credit Unions.
• Automated, multi-channel communication with members, including Email, eDocuments, SMS, WhatsApp and Push Notifications.
• Smart webforms for data capture and document uploads.
• Internal staff can easily update and change digital content to support flexible service delivery.
• Expert support from a team with deep experience in the Credit Union sector.

Dylan Kelly, Head of Business Development & Marketing at CustomerMinds and a former Non-Executive Director of Capital Credit Union, remarked on the significance of the partnership:

“Knowing the sector as well as we do, and understanding the specific challenges that Credit Unions face, we are thrilled to partner with Wellington IT. This collaboration represents a landmark moment for both our organisations as we combine our strengths to deliver unmatched solutions to our clients. We anticipate a successful journey ahead, filled with growth and opportunities for both our companies, but most importantly, we will deliver real value to the Credit Union sector.”

Ian Glenn, CEO of Wellington IT, expressed his enthusiasm for the collaboration:

“We’re delighted to be partnering with CustomerMinds. With this integration, Credit Unions can expand the digital experience for members while increasing operational efficiencies and lowering costs for marketing and member servicing teams. Wellington IT are committed to continuing the collaboration with CustomerMinds to seek further opportunities to benefit Credit Unions as part of a wider Credit Union ecosystem”.

Benefits of the Fully Automated Integration:

• Cost and environmental benefits from reducing paper-based communication.
• Resource-efficient digital journeys eliminate the need for intensive manual member engagement.
• Personalised content enhances member satisfaction and drives deeper engagement.
• Built-in analytics track and measure member engagement across multiple channels.
• Centralised data and asset storage ensure security, consistent messaging, and peace of mind.

About CustomerMinds

CustomerMinds, a leading Irish technology company, brings over a decade of experience supporting Credit Unions, alongside a track record of success in highly regulated sectors such as banking, utilities, telecoms, and local government. Our flagship product, Which50, is a robust multi-channel SaaS platform designed to streamline and automate complex customer journeys. By integrating seamlessly with core systems like SCION, Which50 empowers Credit Unions to optimise service delivery while minimising manual processes.