Driving Loan Book Growth at Voyager Alliance Credit Union

Targeted digital journeys drive record loan book growth and operational efficiency.

The Challenge

Voyager Alliance Credit Union (VACU) is a Manchester based credit union which provides financial services solutions to employees in the transport sector in the UK. They faced the challenge of how they could increase their loan uptake whilst at the same reducing their costs and modernising how they engaged with members.

Marketing campaigns had previously relied on manual workflows, standalone tools, and disconnected data – making it difficult to deliver timely, personalised communications. Although member information was available through their core banking system, activating that data for targeted campaigns was a challenge.

They needed a smart, cloud-based platform that could integrate directly with their new core banking system (TCS BaNCS) to streamline the process for their internal teams to significantly increase their marketing output and deliver measurable growth.

The Solution

Voyager Alliance CU deployed Which50, CustomerMinds’ digital engagement platform, to launch targeted loan promotion journeys fully integrated with TCS BaNCS. This allowed the team to:

• Seamlessly segment and target members using live data from TCS BaNCS
• Deliver multi-channel campaigns across Email and SMS with dynamic personalisation
• Track opens, clicks, and conversions in real time
• Eliminate manual data collection and automate response handling
• The integration ensured that all communications were compliant, consistent, and connected to core systems – without requiring IT support or additional resources.

The Outcome

VACU achieved record-breaking loan book growth in a single month, directly attributed to the loan promotion journeys launched through Which50. They also reported:

• Major time savings across marketing and lending teams
• Enhanced efficiency with reduced time spent on data and content
• Strong member engagement through relevant, timely campaigns
• Seamless, secure integration with TCS BaNCS

“This month we celebrated our highest-ever loan book growth, thanks to the targeted marketing journeys we launched through Which50. Our internal teams have saved considerable time and become far more efficient using this easy-to-use cloud platform – especially when it comes to data collection. The platform’s comprehensive features have significantly enhanced our ability to engage with members across multiple channels. The CustomerMinds team has also been incredibly helpful and knowledgeable, consistently offering best practice guidance tailored to the credit union sector.”

– Matt Goulding, CEO, Voyager Alliance Credit Union

Why This Matters

For financial institutions worldwide, combining data from the core banking system with a modern engagement layer like Which50 unlocks significant business value. This case demonstrates how integration can:

• Drive growth with less effort
• Reduce time and cost across departments
• Deliver meaningful digital experiences to members
• Keep compliance and security fully in check

Let’s Talk

Want to grow your loan book and digitise your member engagement? Which50 integrates with TCS BaNCS to help your credit union succeed.