Overview of Which50 Customer Journeys

Understanding and engaging with your customer across their service journey is a challenge for marketers in highly regulated sectors like Utilities, Telecoms, and Financial Services. From acquisition and on-boarding to billing, servicing and retention, Which50 from CustomerMinds will help you execute exceptional customer journeys in digital form. This will decrease churn and increase internal efficiencies while lowering costs too.

Digital Transformation solutions

Helping you drive down costs while ramping up digital experience

The Which50 platform brings complex customer journeys to life – throughout every phase of the customer lifecycle. For many reasons, building best-in-class digital journeys for your customers has never been more important.

  • Reason 1

    Today’s customer has a huge appetite for all things digital and expects to complete transactions and correspondence of all types with service providers online. By creating digital-first experiences, you will be speaking to customers on their terms, while also eliminating paper – which is great for the environment too.

  • Reason 2

    For your business, digital transformation must be more than just a buzz word. An impactful, detailed digital customer journey ensures you will lower operational costs associated with manual tasks while optimizing operations. Your marketing teams will also love working with the famously easy-to-use Which50 system.

  • Reason 3

    Highly regulated sectors demand very high levels of compliance and companies are expected to meet ever-changing regulatory standards. By using one specialist platform to manage customer communications, you will have the full picture on compliance at a glance, giving you real peace-of-mind that all standards are being met as required.


Digital Communication Solutions

Click on each of the below segments to learn more on each stage of the customer lifecycle
Digital Communication Solutions

Acquisition & Onboarding

  • New Customer SignUp
  • New Product SignUp
  • Document Upload
  • Welcome Journeys

Billing & Payments

  • Payment Journeys
  • Switch to eBilling
  • Deliver eBills
  • Direct Debit SignUp

Debt & Collections

  • Payment Journey
  • Promise to Pay
  • Payment Arrangement
  • I&E Assessment
  • NOSIA Letters

Customer Service

  • Bereavement
  • Complaints Management
  • Secure eDocuments
  • Regulatory Communications
  • Bulk Mail Digitisation

Retention & Growth

  • Rewards
  • Surveys
  • Renewals
  • Upsell

Managing customer journeys across many industries

Our flexible and agile solution is built to handle the day-to-day challenges you will face when it comes to designing and delivering digital customer journeys – across all sectors.


The energy and utility sectors have never been more competitive. With green energy and eco-awareness driving customer behaviour, utility companies need to create stronger relationships than ever at every stage on the digital journey.


Heavy regulations and a wide range of products means consumers can feel confused by Financial services providers. Our platform can help companies maintain close connections with their customers in a competitive market.


As connectivity options increase, bundling and single suppliers are very attractive to consumers. For providers of what are now essential services, an enhanced digital experience can build a long-term bond with customers.

Learn how CustomerMinds can help optimise your digital customer journeys